🗞️SKINCARE NEWS

🌸 What is a scent wardrobe?

Scent wardrobes are trending📈. Here's a quick summary:

• The concept of a single signature fragrance is being replaced by personalized, fluid "scent wardrobes" that allow for more dynamic self-expression✨

• People are curating different scents to match specific moods, occasions, seasons, or times of day, much like choosing different outfits🧥

• Brands are responding by developing collections of layering-friendly formats and complementary scent profiles that give people freedom to customize their experiences. One example is Sol de Janeiro’s new Jelly Perfume Balm, which is designed to be worn alone or layered with other Sol de Janeiro body creams and perfume mists🌸

• Fragrance is increasingly viewed as a lifestyle category rather than just a beauty category, with people curating scents that evoke specific emotions and environments😊

• Personalization and the desire for fragrances that provide comfort and adapt seamlessly to changing seasons remain core drivers for future product development🔄

📚 Galderma Study Reveals Global Impact of Skin Quality on Emotional Wellbeing

A comprehensive global survey by Galderma of more than 11,000 people finds that skin quality concerns affect 90% of people. Here's a quick summary:

• Nine out of 10 people globally are affected by skin quality concerns, with the average person experiencing two distinct issues in the past month👥

• The most prevalent skin concerns are fine lines and wrinkles (41%), dry skin (40%), and dull skin (37%), which primarily affect the face🪞

• Eighty-five percent of people report that their skin quality impacts their quality of life, with over one-third experiencing feelings of self-consciousness, anxiety, or insecurity🧠

• Interest in addressing these concerns is high among younger people, with people most likely to take the first steps to improve the skin quality of their face at the age of 26🗓️

• To address the lack of standardized assessment tools, Galderma developed the Skin Quality Assessment Scale, which 98% of clinicians confirmed helps guide treatment planning📊

📲SOCIAL MEDIA NEWS

📈 New Feature Update: Track Social Media Performance on Google

Google Search Console has introduced "platform properties," a new feature that allows users to monitor how their social media content performs on Google. Here’s a quick summary:

• This new feature provides a dedicated way to track how users discover your social media and video content on Google, independent of in-app social network analytics🛠️

• The system is currently compatible with four major platforms: Instagram, TikTok, X, and YouTube📱

• The "Performance report" section allows you to view total clicks, impressions, average click-through rates (CTR), and the average search result position for your social media content on Google📊

• You can filter your data to see which specific posts are driving the most traffic from three distinct sources: Google Search, Discover, and Google News🔍

• The "Insights report" provides a helpful overview of recent traffic trends and identifies your top-performing content💡

• To activate this feature, open Google Search Console, click the “Property Selector”, click "Add property," choose the desired social network, and follow the secure authorization instructions⚙️

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are trending sounds that can be used for educational content🔥

📈SKINCARE BESTSELLERS

^{*The bestseller lists are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

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Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!