🗞️SKINCARE NEWS

Rising Beauty Concerns: Under-Eye Creases and Skin Barrier Repair Trends

This HAPPI article explores two rapidly growing beauty concerns identified by Spate: under-eye creases and skin barrier repair. Here’s a quick summary:

• Under-eye creases and skin barrier repair are two of the fastest-growing skincare issues among beauty consumers🧴

• TikTok has seen a 96% increase in views related to under-eye creases, with an average of 208.6K weekly views. Google searches for this issue have grown by 77.8%, averaging 2.5K monthly searches📈

• Top queries include "how to get rid of creases under eyes," "deep under-eye creases," and "under-eye creases makeup," indicating demand for solutions and makeup tips🔍

• Interest in skin barrier repair has also surged, with a 74.8% increase in TikTok views and 7.9% growth in Google searches, suggesting growing awareness of skin health🌍

• Google users commonly search for the “best skin barrier repair products”, “how to repair the skin barrier”, and information on the repair process🛠️

• These trends suggest that content creators could increase reach with content focused on products to address under-eye creases and on tips to maintain a healthy skin barrier✨

📱SOCIAL MEDIA NEWS

Boost Your Instagram Reach with Carousels

The article shares insights from Instagram chief Adam Mosseri on how to increase reach on the platform using carousel posts. Here’s a quick summary:

• Instagram's Adam Mosseri recommends using carousel posts to increase reach on the platform👀

• Carousels can now include up to 20 frames and can combine different media formats, like photos and videos, within one post.  This allows for more content and engagement opportunities🚀

• Instagram often gives carousel posts a second chance by automatically displaying the next frame if a viewer doesn’t swipe initially🔄

• Carousel posts with music🎶 can also appear in the Reels tab, expanding potential audience reach📈

• Recently added features like text overlays and multi-format display provide additional creative options for carousel posts💡

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some trending sounds on Instagram and TikTok that can be used with “text on screen” videos or as background music for educational content🔥

📈SKINCARE BESTSELLERS

^{*The bestseller list1s are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

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Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!