🗞️SKINCARE NEWS

Skincare’s Next Wave:  Unexpected Drivers of Skincare Growth📈

According to a report from Business Market Insights, the North American skincare  market is expected to experience substantial growth. Here’s a quick summary:

• The North American skincare products market is projected to grow from US$ 25.16 billion in 2021 to US$ 43.66 billion by 2028💵

• Creams/Lotions vs Serums: While creams and lotions held the largest market share in 2020, serums are expected to experience the fastest growth rate💧

• Conventional vs Organic: The conventional skincare category dominated in 2020, but the organic segment is anticipated to grow at a faster pace🌿

• Women vs. Men: Women's skincare products held the largest market share in 2020, but the men's skincare segment is projected to experience the fastest growth👩🏽👨🏽

• Specialty Stores vs. Online Retail: Specialty stores were the leading distribution channel in 2020, but online retail is expected to be the fastest-growing segment, reflecting the increasing importance of e-commerce💻

• The skincare market's growth is fueled by increasing consumer awareness of age-related skin concerns, and a rising interest in vegan and cruelty-free skincare📈

In-Store Private-Label Beauty Boom: Retailers Capitalize on Value and Trends✨

In store private-label beauty brands are experiencing significant growth as retailers capitalize on consumers' increasing demand for value, trend-driven products, and a "high-low" shopping approach. Here’s a quick summary:

• Private-label beauty is booming, driven by younger consumers that prioritize value🌍

• Gen Z and Millennials, as well as higher-income shoppers, are increasingly embracing private-label products as "just as good" as national brands✅

• Retailers like Walgreens and Ulta Beauty are launching or revamping their private-label lines with trendier looks and affordable dupes of prestige products🔥

• Retailers are focusing on differentiation by offering exclusive, high-quality private-label products that drive customer loyalty💎

• Retailers are investing in long-term product development to stay ahead of trends and position themselves as innovators💡

📲SOCIAL MEDIA NEWS

What's New on Instagram: Removing Some Features🚫 and Amplifying Content📢

Instagram is adjusting its platform by removing the underperforming "Notes" feature from feeds, while introducing "Re-Posts" to increase content sharing and visibility within user feeds. Here’s a quick summary:

• Instagram is removing the "Notes" feature from feed posts and Reels due to low user adoption🚫

• The "Notes" feature will remain available within direct messages (DMs)✉️

• Instagram aims to reduce app clutter by eliminating features that are not widely used📉

• A new "Re-Posts" feature is being introduced, allowing users to share posts directly to their followers' feeds🔁

• Previously, you could only reshare someone else's content to stories, but now, with this update, you can add your own text, and the repost will be visible in your feed like a regular post✨

• "Re-Posts" function similarly to retweets, enabling users to add their own text and amplify content💬

• Instagram is trying to make the platform more social and fun, while still cutting back on unneeded features🔧

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some trending sounds on Instagram and TikTok that can be used with “text on screen” videos or as background music for educational content🔥

📈SKINCARE BESTSELLERS

^{*The bestseller lists are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

^{**This post contains affiliate links.}

Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!