🗞️SKINCARE NEWS

FDA Advises Against Antibacterial Soaps

This HAPPI article highlights a new consumer update from the FDA regarding antibacterial soaps. Here’s a quick summary:

• In 2016, the FDA restricted the use of certain antibacterial ingredients in consumer products; however, benzalkonium chloride, benzethonium chloride, and chloroxylenol were still allowed in antibacterial soaps🚫

• Last week, the FDA issued a consumer update advising consumers to use plain soap and water instead of antibacterial soaps📝

• They reported a lack of evidence for the use of antibacterial soaps over plain soap and also reported that some antibacterial ingredients could do more harm than good in the long term⚠️

• The American Cleaning Institute (ACI) disagrees with the FDA's advice, pointing to research supporting the safety and effectiveness of antibacterial soaps✅

• In their statement, the FDA also clarified that the rule does not apply to hand sanitizers or healthcare-grade soaps✨

🗞️SOCIAL MEDIA NEWS

Instagram's New Focus: Why Creators Should Prioritize 'Views' Over Follower Counts

This SocialMediaToday article discusses how Instagram is shifting its analytics focus from “follower counts and likes” to "views" as the primary performance metric for all content formats. Here’s a quick summary:

• Instagram (IG) is transitioning its analytics to prioritize "Views" across all content formats, including reels, photos, carousels, and stories. Views will be standardized as the main metric📊

• In general, users on IG are liking posts less but are more actively sharing content privately, reflecting a shift in how engagement is measured🎯

• Over 50% of users' feeds are now filled with AI-recommended posts, reducing the influence of follower counts on content visibility👀

• IG users are increasingly relying on algorithmic feeds, and for content creators, this reduces the traditional value of building large follower counts📈

• Instagram will now count repeat views of content, similar to how reel plays are tallied, potentially boosting overall view counts⬆️

• This metric highlights how often content is shared in direct messages, now considered one of the most critical forms of engagement on the platform🤝

• Instagram is encouraging creators to adapt to this new paradigm, where reach and engagement rates hold more weight than traditional metrics like follower counts👥

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some early trending sounds on Instagram and TikTok that can be used with “text on screen” videos or as background music for educational content🔥

📈SKINCARE BESTSELLERS

Amazon

Sephora

Ulta

^{*The bestseller lists are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

^{**This post contains affiliate links.}

Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!