🗞️SKINCARE NEWS

FDA Issues Warning Letter Over Mousse Sunscreens📜

The U.S. Food and Drug Administration (FDA) has issued a warning letter to Supergoop! and Vacation over their mousse sunscreens. Here’s a quick summary:

• The FDA issued a warning letter to Supergoop! for its "Play SPF 50 Body Mousse" sunscreen and Vacation for its “Classic Whip” sunscreens⚠️

• Unlike gels, lotions and creams, the “mousse” form of these product are not a lawfully marketed sunscreen format under current FDA regulations so the FDA considers these products unapproved new drugs🚫

• The FDA's administrative order, OTC Monograph M020, only authorizes sunscreens in dosage forms such as oil, lotion, cream, gel, butter, paste, ointment, stick, spray, and powder🧴

• To date, no final order has been issued by the FDA to authorize the marketing of sunscreen in a foam, mousse, or whip dosage form⚖️

• Critics argue the FDA's focus on minor issues like sunscreen packaging and 'dosage forms' distracts from its slowness in approving new, more effective sunscreen ingredients⏳

"Vibe Marketing" and Generative AI Take Over the Beauty Industry💫

The beauty industry is rapidly adopting "vibe marketing". Here’s a quick summary:

• "Vibe marketing" is a new term for how companies are using generative AI to create content quickly. The term evolved from "vibe coding," which was coined by Andrej Karpathy of OpenAI to describe a less technical, more intuitive way of prompting AI models💻

• With “vibe marketing” instead of focusing on precise instructions, the user provides a high-level creative direction or "vibe," and the AI fills in the details🤖

• Creative agencies, especially in the beauty industry, are adopting this approach as a way to streamline workflows, reduce costs, and keep up with the demand for immersive brand storytelling✨

• The process allows brands to feed AI tools with trends and data to rapidly generate everything from custom images to ad copy and even product formulas🧪

• It helps smaller teams and non-technical creatives to refine ideas and participate in fast-moving trend cycles without needing to hire specialists💡

• While it makes the creative process faster, there's a risk that the speed could cause brands to overlook important cultural nuances that make their content feel more authentic⚠️

• Some brands and agencies are implementing safeguards like ethics officers and public-facing responsible AI policies to address these ethical concerns and build consumer trust🛡️

📲SOCIAL MEDIA NEWS

TikTok Rolls Out Hashtag Limits#️⃣

TikTok is implementing a new, unannounced five-hashtag limit on posts. Here’s a quick summary:

• TikTok has introduced a five-hashtag limit on posts, a change that some users have noticed via in-app notifications🛑

• The platform has not made an official announcement about the change🤫

• The new limit is intended to improve user experience by reducing clutter and spammy tag usage✨

• This change is also meant to improve the relevance of content discovery for users🎯

• The move aligns with a broader industry trend, as other platforms like Instagram, X, and Threads are also de-prioritizing or limiting hashtags👥

• Social media algorithms are now more sophisticated at detecting user interest based on engagement, making hashtags less important for targeting than they used to be🧠

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some trending sounds on Instagram that can be used with “text on screen” videos or as background music for educational content🔥

📈SKINCARE BESTSELLERS

^{*The bestseller lists are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

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Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!