🗞️SKINCARE NEWS

📈 Top Trends for 2026 Include Authentic Beauty and Premium Wellness

Euromonitor's Top Global Consumer Trends 2026 identified four interesting trends for 2026. Here’s a quick summary:

• Seeking Simplicity, Finding Balance: High stress is a growing concern, with 58% of shoppers reporting moderate to extreme stress daily. This is driving a shift toward natural, simple products for emotional reassurance and comfort amid global uncertainty😌

• Authentic Beauty: Shoppers are seeking authenticity over social conformity, with half seeking products that reflect their unique identity, and a large majority (65%) feeling society accepts their true selves💖

• Premium Wellness: Demand for high-tech, medically-validated health solutions is driving growth, with buyers willing to pay for scientifically formulated premium products 💎

• Asian Beauty: The "next Asian wave" is seeing more East Asian brands, especially from China, gain major global influence. These brands combine affordability, innovation, and strong digital experiences🚀

📢Kimberly-Clark Acquires Neutrogena owner Kenvue

Kimberly-Clark, the consumer goods company behind Huggies and Kleenex, is acquiring Kenvue. Here’s a quick summary:

• Kimberly-Clark will acquire Kenvue in a deal valued at $48.7 billion💼

• Kenvue's portfolio includes major skincare and haircare brands such as Neutrogena, Aveeno, and OGX, while Kimberly-Clark's brands include paper and cloth products like Huggies, Kleenex, and Kotex🧴

• The merger will create a group with a wide portfolio of health, hygiene, and personal care brands, including about ten brands generating over one billion dollars in annual revenue each💵

• Kimberly-Clark Chairman and CEO Mike Hsu will lead the combined group, and the deal is expected to close in the second half of 2026🚀

• Kenvue was the former consumer health division of Johnson & Johnson (J&J) and was spun off as an independent company in 2023📆

📲SOCIAL MEDIA NEWS

⏳ Never Lose a Reel Again: Instagram Launches Watch History Feature

Instagram has officially launched a highly requested "Watch History" feature for Reels. Here’s a quick summary:

• Instagram has officially launched a new "Watch History" feature for its Reels short-form videos👀

• The feature can be accessed by going to "Profile," then "Settings," and then "Your Activity”📜

• The Watch History allows users to easily find videos they might have lost after being distracted or accidentally closing the app🔍

• Users can sort their Watch History by date, a specific date range, or by the video's author. They can also be sorted in chronological or reverse chronological order🗂️

• Users have the ability to remove specific Reels from their watch history if they choose to do so❌

• The feature helps bring the Instagram Reels viewing experience on par with TikTok's, which has had a similar function for several years⚖️

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some trending sounds that can be used with “text on screen” videos or as background music for educational content🔥

📈SKINCARE BESTSELLERS

^{*The bestseller lists are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

^{**This post contains affiliate links.}

Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!