🗞️SKINCARE NEWS

TikToker Nara Smith Becomes Face of Cetaphil's Eczema Line

TikTok influencer Nara Smith, famous for her aspirational homemaking content, is the new face of Cetaphil's Restoraderm eczema line. Here’s a quick summary:

• Nara Smith, a model and TikTok influencer known for her "from scratch" cooking videos, has partnered with Cetaphil's "From Scratch to Soothe" campaign💧

• The campaign aims to reintroduce Cetaphil's Restoraderm line for eczema which contains filaggrin, to help maintain the skin barrier and hydration🛡️

• Smith's eczema significantly worsened after the birth of her son and led her to focus on ingredient awareness in food and skincare🧴

• In 2023, Smith received a lupus diagnosis, which further impacted her approach to managing her eczema💜

• Cetaphil's campaign emphasizes a science-forward approach to eczema care, targeting Gen Z and Gen Alpha consumers✨

• The campaign title, "From Scratch to Soothe," is inspired by Smith's popular cooking videos🍲

• Smith will collaborate with dermatologist Dr. Camille Howard in the campaign, which will include events and social media content👩🏾‍⚕️

📲SOCIAL MEDIA NEWS

Instagram "Edits" Video Editing App Now Live in the App Store

Instagram has officially released "Edits," a standalone video editing application designed to rival CapCut. Here’s a quick summary:

• Instagram has launched "Edits," a dedicated app for video creation, positioned as an alternative to CapCut🔥

• Edits may also help users find trends because users will be able to search trending reels and audio🎧

• Users can manage multiple video projects within the app through a dedicated "Projects" tab🗂️

• The app includes a very unique "Notes" function for jotting down video ideas and adding notes to saved Reels🎥

• Edits allows users to film longer video clips, up to 10 minutes in length, compared to the Instagram app's capture limit🚫

• The app features video effects like green screen, cutouts, and an AI-powered option to animate still objects✨

• Users can export videos without a watermark for direct upload to Instagram or other platforms🌐

• Edits also provides access to captions, royalty-free music, and content analytics📊

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some trending sounds on Instagram and TikTok that can be used with “text on screen” videos or as background music for educational content🔥

📈SKINCARE BESTSELLERS

^{*The bestseller lists are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

^{**This post contains affiliate links.}

Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!