🗞️SKINCARE NEWS

TikToker Mikayla Nogueira Enters Skincare with the Launch of Point of View Beauty

Beauty creator Mikayla Nogueira, in collaboration with industry veteran Ani Hadijinian, introduces Point of View (POV) Beauty. Here’s a quick summary:

• Mikayla Nogueira gained viral TikTok fame through her engaging makeup tutorials, which resonated with a large online audience✨

• Mikayla has partnered with industry veteran Ani Hadjinian, who brings over 20 years of experience from brands like Augustinus Bader, Bobbi Brown, and Tom Ford Beauty, to launch POV Beauty🌟

• The brand focuses on creating effortless, high-performance skincare solutions that enhance makeup application💖

• The debut collection includes five products including a soothing priming milk, glow serum, whipped cream moisturizer, glazey tack primer, and a restorative lip treatment💋

• Imaginary Ventures, known for backing brands like SKIMS and Glossier, supported the launch, recognizing Nogueira's connection with beauty consumers🚀

• The brand aims to empower individuals to define beauty on their own terms, giving them confidence in their routines🪞

French Pharmacy: Bringing Premium French Skincare to US Consumers

French Pharmacy is a company that sources and sells high-quality, affordable French skincare products directly to US consumers. Here’s a quick summary:

• French skincare is known for its rich, essential ingredients and minimalistic formulas, avoiding additives and cheap chemicals✨

• Founder Jerome Salem leveraged his e-commerce experience and French/American background to create French Pharmacy🇫🇷

• Increasingly popular on TikTok, French skincare is considered high-quality and affordable, making it accessible to a wider audience📢

• French Pharmacy sources products directly from top French cosmetic brands like Bioderma, Avène, and La Roche-Posay and focuses on making the "best kept secrets of French beauty and wellness" accessible to a broader audience💖

• The company has also developed its own line of dermatologist-approved skincare products, formulated to work with the skin's natural microbiome✅

📲SOCIAL MEDIA NEWS

Meta’s AI-Generated Comments: Enhancing Engagement or Diminishing Authenticity?🤖

Instagram is testing AI-generated comments. Here’s a quick summary:

• Instagram is experimenting with AI-generated comments to assist users in responding to posts✨

• A new "pencil with a star" icon provides suggested AI-generated responses. The goal is to increase engagement by ensuring that posts receive more comments, even if they are from AI✏️

• This feature eliminates the need for original thoughts when commenting on posts by offering a few options of AI-generated comments. LinkedIn already has AI-generated suggested comments, and Gmail has suggested replies, so this is not necessarily a new concept💡

• On social media platforms, AI-driven interactions could blur the lines between human and bot-generated content📱

• While AI replies may boost engagement metrics, they could lack genuine social connection📈

• This shift could redefine online interaction, making AI a normalized part of social media conversations💬

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some trending sounds on Instagram and TikTok that can be used with “text on screen” videos or as background music for educational content🔥

📈SKINCARE BESTSELLERS

^{*The bestseller lists are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

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Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!