🗞️SKINCARE NEWS

The Rise of Longevity Skincare: A Holistic Approach to Healthy Aging⏳

Longevity skincare is trending. Here’s a quick summary:

• Longevity skincare is a new philosophy that focuses on achieving healthy skin at a cellular level rather than just simply targeting visible signs of aging🧬

• Key features of longevity skincare are:

  • An emphasis on cellular repair and regeneration, supporting the production of healthy new skin cells🛠️

  • Reducing chronic low-grade inflammation, a process called "inflammaging," which contributes to collagen breakdown🔥

  • Preventing and addressing glycation, a process where sugar molecules damage collagen and elastin🚫

  • Supporting mitochondrial function and DNA repair, which provides the energy needed for vital skin processes🧬

• With a holistic approach, longevity skincare also recognizes that lifestyle factors such as diet, sleep, and sun protection are just as crucial as the products used to promote overall skin health✨

The Influencer Trust Paradox: High Purchases, Lower Trust💰

A new report from Better Business Bureau National Programs reveals an influencer paradox in the beauty industry. Here’s a quick summary:

• Almost half (58%) of consumers have purchased beauty products because of an influencer's recommendation🛍️

• A significant number of consumers (35%) have made four to six purchases based on influencer content✨

• Despite their purchasing behavior, only 74% of consumers report that they trust  influencer content in contrast to 87% of consumers reporting that they trust general advertising📈

• A lack of transparency and a perception that influencers are not genuine are the primary reasons for consumer distrust🤔

• The report highlights a paradox of high consumer engagement and purchasing alongside a declining level of trust📉

• Key drivers for consumer trust in the $24 billion influencer marketing industry are authenticity, honesty, and clear disclosure of brand partnerships🤝

📲SOCIAL MEDIA NEWS

China Won’t Sell TikTok Algorithm as Deadline Looms🕰️

A full U.S. ban on TikTok is becoming more likely as the Chinese government reiterates its refusal to sell the app's core algorithm. Here’s a quick summary:

• Over 200 days have passed since the U.S. Senate-approved TikTok sell-off bill went into effect, and a resolution seems far off⌛

• The Chinese government has reaffirmed its stance that it will not sell TikTok’s core algorithm as part of any deal🏛️

• China's stance is based on a national law that prohibits the export of technologies like short video algorithms📜

• The White House launched its own TikTok account which has been used by Chinese state media to criticize the U.S. for perceived hypocrisy regarding its national security concerns🛡️

• TikTok's algorithm is considered its "secret sauce" because of its advanced ability to learn user interests and recommend content🥫

• U.S. Commerce Secretary Howard Lutnick has stated that if a deal is not finalized by the September 17th deadline, a full ban on TikTok in the U.S. will be implemented🗓️

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some trending sounds on Instagram that can be used with “text on screen” videos or as background music for educational content🔥

📈SKINCARE BESTSELLERS

^{*The bestseller lists are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

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Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!