🗞️SKINCARE NEWS

The Rise of Glycolic Acid and Deodorant Stones: Interest in Aluminum-Free Deodorants Continues to Grow

This HAPPI article examines two growing trends in the deodorant market. Here’s a quick summary:

• Glycolic acid and deodorant stones are the fastest-growing deodorant searches on Google in the US📈

• Glycolic acid: Traditionally used in skincare for exfoliation, glycolic acid is being repurposed for underarm care due to its benefits in reducing odor and hyperpigmentation✨

• Searches for “glycolic acid as a deodorant” have increased by +113.6% year-over-year, with 1.2K average monthly searches🔍

• The trend is gaining momentum on TikTok, with hashtags related to glycolic acid and underarm care amassing significant views. Users are experimenting with existing skincare products, like The Ordinary's Glycolic Acid Toner📲

• Deodorant Stones: These products are made from mineral salts, such as potassium alum, a natural mineral salt also known as potassium aluminum sulfate. Potassium alum is antimicrobial and neutralizes odor-causing bacteria without blocking sweat glands🧴

• Searches for “deodorant stones” have grown by +77.4% from the previous year, indicating rising consumer interest in natural, aluminum-free deodorant alternatives✅

• The trend toward aluminum-free deodorants has seen a 293.9% increase in year-over-year growth, suggesting a shift toward alternative underarm care solutions🔄

📱SOCIAL MEDIA NEWS

Key Insights on TikTok’s Algorithm and Trends

The article discusses some key insights into the TikTok algorithm compiled by Giraffe Social Media. Here’s a quick summary:

• Interesting TikTok Stats

  • Users spend 95 minutes per day on average scrolling TikTok📱

  • TikTok has a 150% higher engagement rate than Instagram📈

  • 90% of TikTok users visit the app daily🌟

• Trending Sounds Continue to be Important

  • Although sounds cannot be the entire focus of your strategy, using viral sounds still increases your chance of landing on the FYP🎵 

  • Videos with trending audio have a 1.5x greater chance of getting onto the FYP)📈

  •  67% of viral videos feature trending audio📊

  • Trending audio clips increase engagement and using popular sounds can boost your video views by up to 30%🚀

  • Recommendation: Check trending audios before creating to find what aligns best with your content✅

  • Avoid: Overlaying trending audio or sounds onto your video content without considering how well they work together🚫

• Content Tips: 

  • Watch Time is important. Videos watched all the way through rank higher⏰

  • Videos retaining 70% of viewers are greatly boosted🚀

  • Videos with high engagement in the first 2 hours after posting are more likely to be featured🌟

  • Videos that feature faces and a hook in the first 2-3 seconds are more likely to retain viewers👀

  • Although your particular audience may be unique, studies show that the best time to post is between 6pm and 10pm, especially on the weekends when engagement is 30% higher📊

  • Maintain a consistent posting schedule of 4+ videos per week to stay front-of-mind for your audience📅

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some trending sounds on Instagram and TikTok that can be used with “text on screen” videos or as background music for educational content🔥

📈SKINCARE BESTSELLERS

^{*The bestseller list1s are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

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Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!