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DermFriends | The Rise of Dermocosmetics: Science-Backed Skincare Shaping the Beauty Industry

Skincare News | TikTok & Instagram Trends | Skincare Bestsellers

๐Ÿ’ปJUNE WEBINAR

Next Week! Sensitive Skin Comprehensive Deep Diveโœ… DermFriends June Webinarโœจ

๐Ÿ—ž๏ธSKINCARE NEWS

The Rise of Dermocosmetics: Science-Backed Skincare Shaping the Beauty Industry๐ŸŒŸ

Dermocosmetics as a category is growing, but how do we define dermocosmetics? Hereโ€™s a quick summary:

  • Dermocosmetics has been described as a category of science-backed skincare products that blend cosmetics and dermatology๐Ÿงด๐Ÿ‘ฉ๐Ÿฝโ€โš•๏ธ

  • A significant challenge for this category is the lack of a standardized, legal definition for "dermocosmetics"๐Ÿค”

  • In general, products in the dermocosmetics space are designed to solve a specific skin concern๐Ÿ”

  • Skincare enthusiasts are increasingly drawn to dermocosmetic brands like CeraVe, La Roche-Posay, SkinCeuticals, Eucerin, Neutrogena, and Cetaphil due to their focus on performance and efficacyโœ…

  • The dermocosmetics market was valued at USD 35.77 billion in 2022 and is projected to reach USD 77.51 billion by 2030, with a growth rate of 9.9%๐Ÿ“Š

  • Increased consumer awareness of skin health and a demand for effective solutions to common concerns like redness, dryness, and hyperpigmentation are key growth drivers๐Ÿ“ˆ

Galderma Establishes New US Headquarters in Miami๐Ÿข

Galderma has chosen Miami, Florida, for its new US headquarters. Hereโ€™s a quick summary:

  • Galderma has established its new US headquarters in the Brickell neighborhood of Miami, Floridaโ˜€๏ธ

  • As a global leader in dermatology, Galderma encompasses a wide range of well-known brands, including skincare brands Cetaphil, Differin, and Alastin, in addition to a large portfolio of aesthetic products such as Restylane and Sculptra๐Ÿ’ซ

  • The company anticipates having approximately 150 employees, including US leadership roles, based in Miami by 2028๐Ÿ“…

  • Miami was chosen due to its emergence as a premium market and trend-setter for consumer skincare, health, and aesthetic treatmentsโœจ

  • The Miami metro area has a high concentration of medical spas and dermatological aesthetic clinics, with aesthetic procedures growing by an estimated 30% year-over-year๐Ÿ“Š

  • Galderma will maintain a significant presence in other US locations, including Boston for Therapeutic Dermatology and R&D, Carlsbad, CA for Alastin, and Dallas and Fort Worth, TX๐Ÿ“

  • Heather Wallace, former CEO of Curology, has been appointed as the new President of Galderma US and will be based in Miami.  She brings extensive expertise in dermatology and consumer health, with a proven track record of commercial successโœ…

๐Ÿ“ฒSOCIAL MEDIA NEWS

Trial Reels Growth Hack - How Trial Reels Help Creators Increase Reach๐Ÿ”ฅ

Instagram is encouraging creators to utilize its "Trial Reels". Hereโ€™s a quick summary:

  • Instagram's "Trial Reels" feature has been available for approximately six months๐Ÿ“†

  • Trial Reels are displayed to a selection of users who do not follow the creator's profile and can provide creators with early, unbiased insights into their Reel's likely performance๐Ÿ‘€

  • After about 24 hours, creators can view engagement data such as views, likes, comments, and shares for their Trial Reelsโฐ

  • Creators can also use Trial Reels as a "growth hack" to expose their content to a broader, non-follower audience๐Ÿ“ˆ

  • There is a daily limit of 20 Trial Reels per creator๐Ÿ”ข

  • For creators who have used Trial Reels, 80% of those saw an increase in reach from non-followers and 40% started posting Reels more often๐Ÿ“Š

  • Trial Reels can be easily converted into regular posts to be shared with followers๐Ÿ“ฒ

๐Ÿ”ฅTRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some trending sounds on Instagram and TikTok that can be used with โ€œtext on screenโ€ videos or as background music for educational content๐Ÿ”ฅ

This is an early trending sound that is good for a series of videos synced to the sound๐ŸŽถ

This is an early trending sound which is great for a text on screen video or a series of videos synced to the soundโœ…

๐Ÿ“ˆSKINCARE BESTSELLERS

1

Hero Cosmetics Mighty Patchโ„ข

2

Clean Skin Club Clean Towels

3

Neutrogena Makeup Remover

1

Summer Fridays Lip Butter Balm for Hydration & Shine

2

LANEIGE Lip Sleeping Mask Intense Hydration with Vitamin C

3

Estรฉe Lauder Advanced Night Repair Serum with Hyaluronic Acid

1

MAร‹LYS GET-DREAMY Overnight Toning Body Whip

2

The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum

3

The Ordinary Glycolic Acid 7% Exfoliating Toning Solution

*The bestseller lists are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.

**This post contains affiliate links.

Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!

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