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DermFriends | The Rise of Dermocosmetics: Science-Backed Skincare Shaping the Beauty Industry

DermFriends | The Rise of Dermocosmetics: Science-Backed Skincare Shaping the Beauty Industry

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Heather Woolery-Lloyd
June 20, 2025

Dermocosmetics as a category is growing, but how do we define dermocosmetics? Here’s a quick summary:

Dermocosmetics has been described as a category of science-backed skincare products that blend cosmetics and dermatology🧴👩🏽‍⚕️
A significant challenge for this category is the lack of a standardized, legal definition for "dermocosmetics"🤔
In general, products in the dermocosmetics space are designed to solve a specific skin concern🔍
Skincare enthusiasts are increasingly drawn to dermocosmetic brands like CeraVe, La Roche-Posay, SkinCeuticals, Eucerin, Neutrogena, and Cetaphil due to their focus on performance and efficacy✅
The dermocosmetics market was valued at USD 35.77 billion in 2022 and is projected to reach USD 77.51 billion by 2030, with a growth rate of 9.9%📊
Increased consumer awareness of skin health and a demand for effective solutions to common concerns like redness, dryness, and hyperpigmentation are key growth drivers📈

Galderma has chosen Miami, Florida, for its new US headquarters. Here’s a quick summary:

Galderma has established its new US headquarters in the Brickell neighborhood of Miami, Florida☀️
As a global leader in dermatology, Galderma encompasses a wide range of well-known brands, including skincare brands Cetaphil, Differin, and Alastin, in addition to a large portfolio of aesthetic products such as Restylane and Sculptra💫
The company anticipates having approximately 150 employees, including US leadership roles, based in Miami by 2028📅
Miami was chosen due to its emergence as a premium market and trend-setter for consumer skincare, health, and aesthetic treatments✨
The Miami metro area has a high concentration of medical spas and dermatological aesthetic clinics, with aesthetic procedures growing by an estimated 30% year-over-year📊
Galderma will maintain a significant presence in other US locations, including Boston for Therapeutic Dermatology and R&D, Carlsbad, CA for Alastin, and Dallas and Fort Worth, TX📍
Heather Wallace, former CEO of Curology, has been appointed as the new President of Galderma US and will be based in Miami. She brings extensive expertise in dermatology and consumer health, with a proven track record of commercial success✅

Instagram is encouraging creators to utilize its "Trial Reels". Here’s a quick summary:

Instagram's "Trial Reels" feature has been available for approximately six months📆
Trial Reels are displayed to a selection of users who do not follow the creator's profile and can provide creators with early, unbiased insights into their Reel's likely performance👀
After about 24 hours, creators can view engagement data such as views, likes, comments, and shares for their Trial Reels⏰
Creators can also use Trial Reels as a "growth hack" to expose their content to a broader, non-follower audience📈
There is a daily limit of 20 Trial Reels per creator🔢
For creators who have used Trial Reels, 80% of those saw an increase in reach from non-followers and 40% started posting Reels more often📊
Trial Reels can be easily converted into regular posts to be shared with followers📲