🗞️SKINCARE NEWS

Skinfix Launches First Exosome-Powered Skincare at Sephora

Skinfix launched the first skinacre product at Sephora featuring exosome technology. Here’s a quick summary:

• Skinfix debuts Barrier+ Exo+ Ectoin Intensive Repair Baume at Sephora.  The hybrid serum-balm targets skin repair, soothing, and skin rejuvenation✨

• The formula features melon-derived exosomes, Exosomes are tiny sacs released by cells that carry important molecules like proteins, DNA, and RNA, that allow for cell-to-cell communication. Preliminary studies suggest that exosomes be be beneficial for skin rejuvenation💡

• Several human derived exosome skincare products have been introduced in the last few years.  This plant derived exosomes are used in Skinfix products expand on this new category in skincare💧

• Skinfix chose exosomes from bitter melon for their wound-healing benefits. Studies demonstrated significant improvements in fine lines and wrinkles after eight weeks🍈

• In addition to exosomes the formula features vegan growth factor peptides, ectoin, arnica, and allantoin💖

• Skinfix is leveraging a network of 1,000 content creators and dermatologists to showcase results and educate consumers through before-and-after photos📸

Skin-Care Trends 2025: Simplification, Innovation, and Emerging Ingredients

Allure asked dermatologists and skincare experts for top trends in skin care for 2025. Here’s a quick summary:

• Multitasking skincare: Multistep skin-care routines are being replaced by multitasking products to simplify care while maintaining effectiveness✅

• Sunscreen Innovation: Brands are creating lightweight, aesthetically pleasing sunscreens (for example, serums and fluids). Many brands are also adding expanded shade ranges✨

• Advanced body care: Body care products are expanding to include active ingredients traditionally seen in facial skin care (for example, retinoids)🧴

• Exosome-based skincare: Despite controversy over safety and efficacy, exosomes are drawing attention for their potential in skin regeneration🔬

• PDRN based skincare: PDRN (Polydeoxyribonucleotide) is a trending skincare ingredient derived from salmon DNA.  It mimics the body's natural healing process and is emerging as a collagen-boosting ingredient in professional treatments and some at-home products🧬

• Skin barrier skincare: Continued growth in barrier-repair products emphasizes protecting the skin's outermost layer for hydration and defense🛡️

📲SOCIAL MEDIA NEWS

Instagram Introduces 3-Minute Reels Despite Mixed Signals on Engagement🎥

Instagram is now allowing and recommending 3-minute Reels. Here’s a quick summary:

• Instagram now allows users to post and recommends 3-minute Reels, a change from its earlier advice against longer Reels. 3-minute Reels can now be created directly in the app⏱️

• Instagram had previously stated that longer Reels saw less engagement, creating confusion with this policy reversal🔄

• Longer Reels will now receive the same audience potential as shorter ones in Instagram’s discovery surfaces🌟

• The change aligns with TikTok’s move to enable longer clips, suggesting competition may be a factor🏆

• Despite the policy shift, it’s unclear whether longer Reels will resonate with audiences or match shorter Reels in engagement📊

• Creators are encouraged to test longer formats and Instagram has assured users that posting longer Reels won’t negatively affect their content reach✨

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some trending sounds on Instagram and TikTok that can be used with “text on screen” videos or as background music for educational content🔥

📈SKINCARE BESTSELLERS

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Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!