🗞️SKINCARE NEWS

Is the Beauty Industry Oversaturated with Unnecessary Products?

This Glamour article discusses product oversaturation in the beauty industry. Here’s a quick summary:

• The beauty industry is flooded with new launches, with over 100 skincare products hitting the market in 2024 alone📈

• This constant stream of releases prioritizes short-term gains like sales and social media buzz over product innovation and quality📲

• Consumers are overwhelmed by the sheer number of options, leading to decision fatigue😩

• The trend of "skinification" in makeup and other categories further contributes to product overload💥

• Some argue for a shift towards self-care and a more mindful approach to beauty, with fewer launches and a focus on high-quality essentials🎯

• Data suggests consumers are growing wary of the industry's relentless product push, with categories like sunscreen still lacking true innovation✨

Read more here ⬇️⬇️⬇️

https://www.glamour.com/story/skin-care-too-many-products

Estée Lauder Companies Completes Acquisition of DECIEM, the parent company of The Ordinary

The Estée Lauder Companies (ELC) acquired DECIEM Beauty Group, known for its popular skincare brand The Ordinary. Here’s a quick summary:

• The Estée Lauder Companies (ELC) first invested in DECIEM in 2017 and became the majority owner in 2021👑

• ELC's investment helped DECIEM expand globally and become more profitable🌍

• DECIEM streamlined its product offerings in 2022, discontinuing some brands to focus its efforts🎯

• ELC completed the full acquisition of DECIEM in May 2024 for an estimated $860 million.🤝

• This move was driven by DECIEM's strong digital presence and popularity with millennials and Gen Z, as well as its popular brand, The Ordinary, which is a top-ranked skincare brand in several countries.🔝

Read more here ⬇️⬇️⬇️

https://www.happi.com/breaking-news/estee-lauder-companies-completes-deciem-acquisition/

🔥TRENDING SKINCARE TIKTOKS

This sound from a few years ago is going viral again. Post a carousel or video highlighting an embarrassing beauty or skincare mistake from your past. Great examples are excessive tanning or overly thin/thick eyebrows. We all have something😅

@jenellhitchgarrett

Why didnt anyone stop me!!!!!!! It was a very short period of my life. BUT STILLLL! #eyebrowblindness #eyebrows

This trending sound is great for describing something that is hard to find, like the perfect mascara or sunscreen.

@lifewithshan26

Buys an rv instead lol #rvlife #rvliving #socal #inflation

📈SKINCARE BESTSELLERS THIS WEEK

^{*The bestseller lists are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

^{**This post contains affiliate links.}

Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!