🗞️SKINCARE NEWS
Serena Williams Launches WYN BEAUTY

This Allure article reviews Serena Williams’ new beauty brand, WYN BEAUTY. It highlights the quality and range of the products, making it a favorite among the reviewers despite celebrity-brand fatigue. Here is a quick summary:

• Active Beauty Focus: WYN BEAUTY is designed for active people who want makeup that lasts. Products are designed to be comfortable for all-day wear and even workouts🏃🏽‍♀️

• Six Years in the Making: Williams began developing the line before retiring from tennis🎾

• Core Values: Everyday wear and catering to the needs of busy women are central to the brand👩🏽‍💻

• Initial Products: The launch includes 10 essentials like eyeliner, concealer, mascara, lipstick, and sunscreen. The Featuring You Hydrating Skin Tint SPF 30 is a top pick with a blurring effect & hydrating ingredients🧴

• Shade Range: The line offers a wide range of shades for different skin tones including 36 shades for the skin tint🎉

Read more here ⬇️⬇️⬇️

https://www.allure.com/story/serena-williams-wyn-beauty-review

Amorepacific’s Innisfree rebrands for the U.S. market

This Premium Beauty News article discusses the new branding and relaunch of Innisfree, a Korean vegan skincare brand. Here is a quick summary:

• Innisfree is a leading K beauty brand and one of the most popular skincare lines on Amazon🧴

• Innisfree introduced a new logo and packaging. The relaunch includes 43 reformulated products and three new innovations 🆕

• The rebranding features easy product selection with color-coded collections.  Examples include green for “Green Tea”💚, brown for “Volcanic Clay”🤎, and pink for “Cherry Blossom”🩷

• The goal of the rebrand is to become a more recognized brand, moving beyond "best kept secret" status🤫

• Prioritizing the US as its key Western market, Innisfree will expand its distribution in Sephora stores to over 1,200 locations and double its marketing investments in the US📈

• Offering affordable skincare products, Innisfree skincare is mostly priced between $12 and $32💲

Read more here ⬇️⬇️⬇️

https://www.premiumbeautynews.com/en/amorepacific-s-innisfree,23602,en#

🔥TRENDING SKINCARE TIKTOKS

This viral video is a great TikTok to stitch with your favorite non-aesthetically pleasing beauty product.

@whatshalesreading

unaesthetic beauty products i swear by 🧖‍♀️ #unaesthetic #holygrailproducts #beautyhacks

This is an easy-to-use viral sound from Shark Tank. You can use it to list your skincare wishlist or your ultimate skincare goals.

@only1aliya

thank you for your time 🙏 #fyp #sharktank

📈SKINCARE BESTSELLERS THIS WEEK

^{*The bestseller lists are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

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Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!