🗞️SKINCARE NEWS

L'Oréal Reportedly in Talks to Acquire Dermocosmetics Brand Medik8📰

Beauty industry giant L'Oréal is reportedly in discussions to acquire Medik8. Here’s a quick summary:

• L'Oréal is reportedly considering acquiring the dermocosmetics brand Medik8🧴

• Medik8's sales are projected to reach $115 million in 2025, following over $100 million in 2024📈

• Medik8 was founded in 2009 by Elliot Isaacs, and the brand is currently backed by the UK private equity firm Inflexion🤝

• The brand's top-selling product is Crystal Retinal, a type of retinoid, which constituted 82% of its unit sales in 2023📊

• Medik8 originated in the United Kingdom and initially focused on the European market, but the company is currently planning to expand its presence into the United States✨

• A spokesperson for L'Oréal declined to provide any comment regarding the acquisition speculation💬

• The potential acquisition indicates L'Oréal's continued interest in expanding its dermocosmetics portfolio🌐

Gradual Self Tanners and Self-Tanner Mists are Trending📈

The tanning mist and gradual tanner categories are growing. Here’s a quick summary:

• Tanning mists are a type of self-tanning product that is applied to the skin using a fine mist spray, similar to a traditional at home spray tan but in a smaller, more convenient package. These mists typically contain dihydroxyacetone (DHA), a chemical that reacts with skin cells to produce a tan✨

• Women are increasingly turning to tanning mists for their fast application and quick-drying, natural finish⏱️

• According to Spate, tanning mist popularity has surged by 57.4% compared to last year across various platforms. TikTok dominates the tanning mist trend, holding 81.8% of its popularity share🔥

• Interest in tanning mists on Google Search has increased significantly by 127.7% year-over-year📈

• The gradual tanner category is also growing. These tanners offer a gentler, buildable glow🔆

• Gradual tanner popularity has also grown by 15.7% compared to the previous year across platforms and there is a growing interest in gradual tanners specifically formulated for the face, indicated by the #facetanner hashtag📲

• Google search interest for gradual tanners has risen by 82.2% compared to last year, while TikTok leads the conversation around gradual tanners, capturing 69.4% of the popularity share ✅ 

📲SOCIAL MEDIA NEWS

TikTok Introduces "AI Alive" Feature to Animate Static Images in Stories🤖

TikTok has launched a new AI-powered "AI Alive" feature within its story camera. Here’s a quick summary:

• TikTok's new "AI Alive" feature uses artificial intelligence to animate static images🧠

• This feature is accessible within the TikTok Story Camera📸

• AI Alive employs "intelligent editing tools" to add movement and effects to photos🎬

• The goal is to enable creators to tell richer and more visually engaging stories with their images🎯

• Results from AI image animation can vary, sometimes looking realistic and other times producing distorted effects👀

• Users can access AI Alive by selecting a single photo from their Story Album within the Stories camera🎥

• AI Alive Stories can be viewed in the For You and Following feeds, as well as on user profile pages📱

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some trending sounds on Instagram and TikTok that can be used with “text on screen” videos or as background music for educational content🔥

📈SKINCARE BESTSELLERS

^{*The bestseller lists are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

^{**This post contains affiliate links.}

Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!