🗞️SKINCARE NEWS

L’Oréal and Major Retailers Unite for "Sun Responsibly" Campaign to Promote Sun Safety🌞

L'Oréal, The Skin Cancer Foundation, and key retailers are partnering to promote sun safety in a campaign aiming to educate consumers about sun protection and combat misinformation. Here’s a quick summary:

• CVS, Walgreens, Ulta Beauty, and other retailers are joining forces to promote sun care safety through the "Sun Responsibly" campaign☀️

• The campaign aims to address the public health concern of skin cancer by providing expert skin health guidance✅

• The campaign will utilize social media, retail stores, and doctors' offices to maximize its reach📱

• Retailers are emphasizing the importance of daily sun protection and dispelling common misconceptions about sunscreen❌

• The "Sun Responsibly" campaign focuses on the positive aspects of safely enjoying the sun, rather than using scare tactics🏖️

• The campaign seeks to increase sun care sales by educating consumers on consistent and year-round usage📈

• The initiative's goal is to establish sun responsibility as a movement, not just a seasonal campaign🔥

Carol's Daughter Returns to Independent Ownership with Founder Lisa Price at the Helm

L'Oréal USA has sold Carol's Daughter back to independent ownership. Here’s a quick summary:

• L'Oréal USA has sold Carol's Daughter to an unnamed independent beauty entrepreneur after a decade of ownership✨

• Lisa Price, the founder of Carol's Daughter, will resume her role as president of the brand and also holds an equity stake in the newly independent company🌟

• Price anticipates greater nimbleness and quicker decision-making as an independent company💡

• The terms of the sale, including the financial details, have not been publicly disclosed🚫

• Under L'Oréal USA's ownership, Carol's Daughter significantly expanded its distribution and reach, including into Canada📈

• Price plans to leverage her gained knowledge and experience to further innovate and grow the brand🚀

📲SOCIAL MEDIA NEWS

Instagram Considers Standalone Reels App to Rival TikTok🎵

Instagram is rumored to be considering launching a separate app for its Reels feature to directly compete with TikTok. Here’s a quick summary:

• Instagram is exploring the idea of a standalone Reels app, according to a report from The Information. A separate Reels app would offer a full-screen, scrolling display of short-form videos, similar to TikTok📱

• The Reels format is Meta's fastest-growing content format, driving over 200 billion daily views📹

• Reels drive more engagement than traditional Instagram posts, as people share less to feeds and more to stories and messages🔥

• Launching a separate Reels app could significantly impact Instagram's engagement and risk cannibalizing its audience🚀

• The move might be more strategic in regions where TikTok is unavailable or Instagram is less popular📍

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some trending sounds on Instagram and TikTok that can be used with “text on screen” videos or as background music for educational content🔥

📈SKINCARE BESTSELLERS

^{*The bestseller lists are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

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Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!