🗞️SKINCARE NEWS

J-Beauty: The Rise of Timeless Rituals✨

In a world of quick fixes and 10-step routines, the elegant simplicity of Japanese skincare is quietly taking center stage. Here’s a quick summary:

• J-Beauty is gaining global popularity and is characterized by a distinct philosophy that champions timeless rituals, meticulous science, and a minimalist focus on long-term skin health💧

• The J-Beauty philosophy views skincare as a mindful, meditative daily ritual for inner and outer well-being 🧘🏽‍♀️

• The approach prioritizes consistent, diligent care and prevention over quick fixes to maintain lifelong skin health🧴

• Sometimes referred to as “mochi skin”, one of J-Beauty's goals is skin that is soft, plump, and bouncy, achieved through intense hydration💖

• Sunscreen is a non-negotiable step, with brands developing cosmetically elegant and highly effective SPF formulations☀️

• Traditional botanicals such as green tea, rice bran, and sake are often incorporated alongside cutting-edge science🔬

• Overall, J-Beauty takes a holistic approach, using formulas that focus on gentle yet highly effective ingredients that respect the skin’s natural balance and barrier🌿

What is Brand Fatigue?💭

To combat the constant visual noise from nonstop skincare marketing, a growing number of consumers are engaging in "visual decluttering". Here’s a quick summary:

• This Allure article highlights the rising concept of "brand fatigue," where people feel overwhelmed by endless attempts to sell them products📰

• "Visual decluttering" is a simple, quiet rebellion against branded noise, achieved by removing labels or using unlabeled containers🧴

• The practice is not merely aesthetic but helps people reclaim mental clarity in their most personal spaces, like the bathroom🛁

• Some people who practice visual decluttering report that it has helped them curb their impulse shopping habits🛍️

• Removing labels is described as a "rebranding" or "unbranding" ritual that allows individuals to embrace products more wholeheartedly🏷️

• The practice encourages a more intentional mindset, causing consumers to prioritize a product's formula and efficacy over its branding and packaging💎

📲SOCIAL MEDIA NEWS

Data Shows Higher TikTok Posting Frequency Boosts Views and Viral Potential🚀

A Buffer study found that posting frequency increases views on TikTok. Here’s a quick summary:

• Buffer analyzed over 11 million TikTok uploads from more than 150,000 accounts to determine the optimal posting frequency. The study found a clear link between higher posting frequency and more views per post on TikTok🎵

• Compared to posting once a week, increasing to 2-5 posts weekly can boost views by 17%, 6-10 posts weekly can boost views by 29%, and 11+ posts weekly can boost views by up to 34%📅

• The biggest "bang for your buck" comes from moving from one post per week to a cadence of 2 to 5 posts weekly📱

• The increase in views comes from giving yourself more chances to have a single post go viral, not from a steady rise in performance across all videos📈

• Posting more doesn't necessarily improve the performance of your average post (the "floor"), but it significantly increases the potential for a breakout hit (the "ceiling")✨

• The data suggests that while quantity increases your odds of getting lucky, focusing on consistent, high-quality content you're proud of remains the most important factor🎥

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some trending sounds that can be used with “text on screen” videos or as background music for educational content🔥

📈SKINCARE BESTSELLERS

^{*The bestseller lists are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

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Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!