🗞️SKINCARE NEWS

Gwyneth Paltrow’s Goop Beauty Expands into Ulta Beauty Stores Nationwide💖

Gwyneth Paltrow's brand, Goop Beauty is now available in Ulta Beauty. Here’s a quick summary:

• Goop Beauty launched in 800 Ulta Beauty stores nationwide this week💄

• The brand's products are featured on Ulta's "Skin Care We're Obsessing Over" endcap. This retail expansion follows a successful online launch on Ulta.com in June🧴

• Goop Beauty is the biggest and most profitable business under the Goop brand, driving top revenue and gross margin📈

• Goop Beauty’s sales were up 21% year-over-year in the second quarter, with wholesale revenue increasing by 73%💸

• The brand's products are formulated to be performance-driven, which Goop believes appeals to a younger, results-focused generation🎯

• With its “clean intersection where beauty meets wellness”, Goop Beauty closely aligns with the Ulta’s Conscious Beauty strategy🌿

• Goop Beauty is also sold at other retailers, including Sephora, Credo, and Amazon🛒

Trend Alert: SPF-Infused Makeup is in Demand☀️

According to Spate analysts, SPF setting spray and SPF-infused lip gloss are the fastest-growing trends in the U.S. beauty market. Here’s a quick summary:

• Consumers are increasingly focused on products that offer sun protection, leading to a rise in SPF-infused makeup💄

• SPF setting spray continues to be the top-growing beauty trend, with a +185.5% growth compared to last year☀️

• Search for SPF setting spray is up +75.3% on Google and over 1,000% on TikTok📈

• On TikTok the top branded hashtag is Kopari with its Sunglaze Sheer Setting Mist Sunscreen SPF 50 appearing in the top viewed videos🏆

• TikTok Shop is a major sales channel for SPF setting sprays, with a 94.1% views share for the trend🛍️

• SPF-infused lip gloss is the second top-growing trend, with interest increasing by 155.9% year-over-year✨

• Lip skin is one of the most vulnerable areas of the skin when it comes to UV damage, making sun protection for lips a critical need👄

• Top products associated with this trend include e.l.f. Sun Boss Gloss SPF 25 on Google search and Prequel Skin Lip Visor SPF 30 and Supergoop! Lipscreen Shine SPF 40 on TikTok🧴

📲SOCIAL MEDIA NEWS

Instagram Chief Offers Tips to Boost Reach with Edits and Debunks Myth🚀

Instagram's head, Adam Mosseri, has provided two key tips for improving performance on the platform. Here’s a quick summary:

• Adam Mosseri, the head of Instagram, has shared that videos created using Meta's new "Edits" app will receive a temporary reach boost🚀

• This boost is a strategy to promote the new Edits app and encourage its us📈

• Mosseri confirmed that this reach boost is not permanent and users should not solely rely on it⚠️

• A myth that has been debunked is that creators must interact with content similar to their own to maximize their reach🚫

• Instagram's algorithm does not use a user's personal consumption habits to determine who their content will reach❌

• Mosseri advises creators to engage with their own followers in the comments but to feel free to consume the content they love🗣️

• Mosseri emphasized that what a creator watches, likes, or engages with does not directly impact their post's performance🧠

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some trending sounds on Instagram that can be used with “text on screen” videos or as background music for educational content🔥

📈SKINCARE BESTSELLERS

^{*The bestseller lists are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

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Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!