🗞️SKINCARE NEWS

TikTok Trend Alert🔥 Estrogen Cream for Skin Rejuvenation - What You Need to Know💡

This article explores the growing TikTok trend of using estrogen cream for skin rejuvenation. Here’s a quick summary:

• Estrogen helps maintain collagen production, hydration, skin thickness, and wound healing, all of which decline with age✨

• Topical estrogen creams deliver estrogen directly to the skin to combat aging effects, with some studies showing improvements in elasticity, hydration, and wrinkle reduction🧴

• A 1996 study found that topical estrogen improved skin appearance and collagen levels without major systemic side effects, but more research is definitely needed📚

• Side effects of topical estrogen include melasma and a possible increased risk of hormone-sensitive cancers⚠️

• Women with hormone-sensitive cancers, undiagnosed vaginal bleeding, or those who are pregnant or breastfeeding should not use estrogen cream❌

• While estrogen cream may provide some skin rejuvenation benefits, its risks make it essential to consult a healthcare provider before use👩🏽‍⚕️

Top Beauty Brands of 2024: The Cosmetify Index🔥

Cosmetify ranked the hottest beauty brands of the year based on data from Instagram followers, engagement, mentions, Google searches, and search changes. Here is a quick summary.

1. Sol De Janeiro - Sol De Janeiro was the most Googled beauty brand of 2023 and the brand’s popularity continued in 2024 with a 160% growth in net sales. The brand's campaigns, driven by influencer collaborations, have seen a 35% rise in engagement, solidifying its position as a go-to for beauty lovers🔥

2. Charlotte Tilbury - Charlotte Tilbury is a beauty powerhouse, with nearly 26 million monthly Google searches over the past year. The Pillow Talk collection remains a bestseller, and new launches like the Airbrush Flawless Lip Blur have increased social media engagement, with a combined following of 8.6 million on TikTok and Instagram✨

3. Fenty Beauty- Fenty Beauty, part of the ever-expanding Fenty empire added Fenty Hair in 2024.  The brand has over 16 million followers across Instagram and TikTok, driven by its groundbreaking 40-shade foundation range that revolutionized diversity in beauty📢

4. Drunk Elephant - Drunk Elephant is known for its "clean-clinical" approach, offering skin-friendly products free from the "Suspicious 6" ingredients. Drunk Elephant has achieved viral success, particularly on TikTok, with the hashtag #DrunkElephant reaching 4.5 million, securing its position in both the luxury and clean beauty sectors💦

5. Rhode - Rhode, founded by Hailey Bieber, is known for its minimalist, skin-first approach. Rhode Beauty experienced explosive growth, with a 66.9% increase in average monthly Google searches year-on-year💫

6. Dior Beauty - Dior Beauty reflects the luxury and elegance of the Dior couture house with popular products like the Dior Addict Lip Glow and Dior Prestige skincare line. The brand saw a 232% increase in searches over the past year, thriving in both skincare and makeup sectors💎

7. ELF Cosmetics - E.L.F. Cosmetics offers affordable yet high-quality beauty products, popular among both casual beauty lovers and influencers. The brand saw a 91% year-on-year sales growth and rose to No. 4 mass makeup brand in the UK, up from 8th place last year📈

8. Glossier - Glossier, known for its millennial pink branding and focus on enhancing natural beauty, maintains its global presence. Glossier shifted its focus to retail stores and partnered with Sephora, resulting in $100 million in sales, while increasing its TikTok views from 1 billion to 3 billion💖

9. Laneige - Laneige is a major player in the K-beauty market, with products gaining popularity on TikTok. The brand’s unique formulas and flavors, have garnered a loyal, young fan base. Laneige’s global reach continues to grow, with over 8 million searches in 2024💙

10. Bubble Skincare - Bubble Skincare, founded in 2020, has experienced rapid growth, particularly among Gen Z, with over 2.8 million TikTok followers. The brand focuses on affordable, science-backed skincare and transparency, resonating with the digital beauty community🫧

📲SOCIAL MEDIA NEWS

Mastering Instagram’s 2025 Algorithm: Key Insights for Maximizing Your Reach🔑

The article discusses Instagram’s latest algorithm updates for 2025. Here’s a quick summary:

• Instagram’s algorithm prioritizes three key factors: watch time, likes, and sends❤️

• Likes matter most for reaching your followers, increasing content visibility within your existing audience👍

• Sends are crucial for expanding reach beyond your current followers, signaling content worth sharing widely✨

• Watch time influences ranking, as longer engagement indicates strong content interest🔥

• Comments are not a primary ranking factor, but they may contribute indirectly by increasing watch time📈

• Carousels perform well because they keep users engaged longer, boosting watch time⏳

• To maximize growth, create shareable content that encourages likes and sends for broader exposure💡

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some trending sounds on Instagram and TikTok that can be used with “text on screen” videos or as background music for educational content🔥

📈SKINCARE BESTSELLERS

^{*The bestseller lists are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

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Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!