🗞️SKINCARE NEWS

🔬 Elizabeth Arden Forms Global Dermatologist Collective

Elizabeth Arden is celebrating its 115th anniversary by launching the Elizabeth Arden Dermatologist Collective. Here’s a quick summary:

• The Elizabeth Arden Dermatologist Collective marks the brand's 115th year of beauty innovation🧴

• The collective unites three board-certified dermatologists from the US, UK, and China. The inaugural members are Dr. Mary Sommerlad (UK), Dr. Lindsey Zubritsky (US), and Dr. Claire Zhang (China)✨

• The core mission is to combat misinformation and elevate scientifically proven skincare conversations💡

• The experts will educate consumers through dermatologist-led content and social-first storytelling📖

• The initiative will also highlight the technology and clinical research that back the brand’s formulas💻

• The collective aims to bridge the gap between dermatology and consumer skincare for the public🎯

🎯 Spotless: The "Drybar" Concept Arrives for Acne Care

Manhattan dermatologist Drs. Amy and Zoe Wechsler, have launched Spotless, a new street-level clinic that aims to be the "Drybar of acne care". Here’s a quick summary:

• Spotless is a new, street-level clinic in Manhattan founded by dermatologist Dr. Amy Wechsler and her daughter, Zoe Wechsler🏙️

• The clinic has a singular focus: "all acne, all the time," distinguishing it from competitors that handle a variety of concerns✨

• Spotless aims to provide acne care that is efficient, expert, convenient, and affordable, aspiring to be the "Drybar of acne care"⏱️

• All services are performed by nurse practitioners or physician assistants trained by Dr. Wechsler and include extractions, salicylic acid peels, and low-dose steroid shots for pimples💉

• Services cost $100 after an initial $250 consultation, and the trained medical staff are able to prescribe acne treatments such as Retin-A and Accutane📝

• The founders have raised $2.6 million in investment and plan to open a second Spotless location next year, with goals to scale further📈

📲SOCIAL MEDIA NEWS

💬 Buffer Study Shows Replying to Comments Boosts Social Media Engagement Up to 42%

Buffer's latest research, analyzing over 2 million posts, found a strong positive correlation between creators replying to comments and increased overall post engagement across all major social platforms. Here’s a quick summary:

• Buffer's report analyzed engagements on over 2 million posts across various social media platforms📊

• Posts in which the creator has replied to comments see 42% more engagement overall compared to posts without creator interaction💬

• Threads saw the most significant increase in activity, with a 42% engagement lift when creators replied to comments🧵

• On LinkedIn, replying to comments resulted in a 30% increase in overall post engagement⬆️

• Instagram posts saw a 21% increase in engagement when creators replied to comments📸

• Engagement on Facebook increased by 9% on average, and on X/Twitter (formerly Twitter), activity rose by 8%📈

• The data is indicative that engaging with comments signals greater interest to platform algorithms, which then boosts post exposure and reach💡

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some trending sounds that can be used with “text on screen” videos or as background music for educational content🔥

📈SKINCARE BESTSELLERS

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Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!