DermFriends | Drunk Elephant’s "Please Enjoy Responsibly" Campaign

Skincare News | TikTok & Instagram Trends | Skincare Bestsellers

Heather Woolery-Lloyd
January 16, 2026

In response to the "Sephora Kids" trend, Drunk Elephant is pivoting its brand strategy. Here’s a quick summary:

Drunk Elephant is shifting its direction to address the growing concern of underage beauty enthusiasts overusing high-efficacy products🐘
The brand has officially launched the “Please Enjoy Responsibly” initiative, a call to action for consumers to use skincare with more intention📣
A primary goal of the campaign is to discourage young shoppers from using powerful active ingredients that may not be suitable for their age or skin type⚠️
The initiative emphasizes that results like brightening, glowing, and exfoliating should be pursued with a "tactful" and age-appropriate mindset, and that long-term skin health should be prioritized over short-term trends✅
The “Please Enjoy Responsibly” campaign marks Drunk Elephant’s strategic return to its core philosophy: delivering purposeful, science-driven skincare that excludes common irritants🎯
Drunk Elephant has updated its in store and digital platforms to clearly reflect this new, more responsible brand messaging🏬

According to Kline+Company, 2026 will be a year of change in the skincare and beauty industry. Here’s a quick summary:

Beauty industry growth will no longer be fueled by mere access or novelty but by measurable clinical outcomes and scientific credibility🔬
Rapidly approaching EU compliance deadlines are forcing brands to reformulate, which has opened up a "white space" for early leaders in next-generation active ingredients🇪🇺
Beauty enthusiasts are increasingly investing in premium at-home devices and longevity supplements, reflecting a broader cultural shift from correcting skin damage to preventing it🏠
As weight-loss medications see broader adoption, there is a surging demand for specialized skin-firming, rejuvenation, and collagen-support solutions to address facial volume changes✨
Large Chinese beauty groups are scaling their global footprint through targeted acquisitions of established international brands in the hair and dermatological categories🌏

Instagram’s standalone "Edits" app has received its first major update of 2026. Here’s a quick summary:

Creators can now add clickable links to other Instagram accounts or Reels directly within their clips, facilitating seamless cross-promotion🔗
The feature is limited to Instagram’s ecosystem and does not allow for links to external websites🔒
The app now generates 10 custom video recommendations each week, tailored specifically to the user's previously shared Reels history💡
25 new video effects been introduced, including stylistic choices like "bounce," "blackout," and "fisheye"🎬
The storyboard interface now supports multiple takes for both audio and video clips, allowing editors to compare different versions side-by-side👩🏽‍💻