🗞️SKINCARE NEWS

🌾 Clinical Grade Calm: Aveeno and Mayo Clinic Announce Landmark Research Alliance

Aveeno has entered into a strategic three-year partnership with the Mayo Clinic. Here’s a quick summary:

• Aveeno and the Mayo Clinic have signed a three-year agreement focused on the pillars of research, education, and product innovation🤝

• The partnership will involve both preclinical and clinical investigations to study how oat-based ingredients heal the skin🧪

• Much of the research will specifically target the brand’s signature "Triple Oat" complex and its ability to repair compromised skin barriers✅

• The deal combines the medical expertise of Mayo Clinic’s multidisciplinary physicians with Kenvue’s extensive skin health research🏥

• Beyond just making products, the collaboration aims to create better educational resources for people dealing with chronic skin conditions📚

• This initiative honors Aveeno’s history as the first brand to bring stabilized colloidal oatmeal to the general public and helps maintain its position at the cutting edge of dermatological testing and evidence-based beauty📜

NIRA Skin Launches the Pro 3: Laser Rejuvenation at Home

NIRA Pro 3, an FDA-cleared, non-ablative at-home laser, is now available. Here’s a quick summary:

• The NIRA Pro 3 is a patented non-fractional 1450nm laser designed to heat deep skin layers, stimulating natural collagen production🔬

• The device is FDA-cleared, and a 16-week clinical study on the Nira technology demonstrated significant improvements in wrinkles✅

• Upgraded from previous models, the Pro 3 now features nine power settings, offering four additional levels for more customized and comfortable daily treatments, which take around 2 to 5 minutes ⚡

• The hardware includes a 75% larger battery capacity, providing 67% more treatment sessions per charge compared to its predecessor🔋

• Charging efficiency has been significantly improved, with the new model reaching a full charge 56% faster than previous versions🔌

• New haptic feedback and a silent vibration mode have also been integrated📳

• The NIRA Pro 3 retails for $699 and is available exclusively through the official NIRA Skin website🏷️

📲SOCIAL MEDIA NEWS

📉 The 2025 Engagement Audit: Why Your Likes Are Dipping (And How to Fix It)

Buffer’s 2025 year-end report reveals a significant engagement slump for Instagram and LinkedIn. Here’s a quick summary:

• Data from over 191,000 users shows that engagement rates on Instagram, LinkedIn, and Threads took a noticeable dip throughout 2025📉

• A July 2025 algorithm shift, combined with a massive influx of users moving from X, has made LinkedIn significantly more competitive and harder to trend on👔

• If you're on LinkedIn, carousels are currently earning 3x more engagement than standard video or image updates🎠

• For accounts not paying for a subscription on X, the median engagement rate has effectively dropped to 0% in many instances🛑

• Reels are the king of visibility with 36% more reach, but carousels remain the champions of depth, earning 12% more actual engagement👑

• Actively replying to comments is the most effective way to hack the algorithm, boosting engagement by a staggering 42% on Threads and 30% on LinkedIn💬

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are trending sounds that can be used for educational content🔥

📈SKINCARE BESTSELLERS

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Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!