🗞️SKINCARE NEWS

🏀CeraVe Becomes the NBA’s Official Skincare Partner

CeraVe has announced a multiyear partnership with the NBA to become the league's Official Skincare Partner. Here’s a quick summary:

• CeraVe has signed a multiyear deal to become the NBA's Official Skincare Partner with a focus on fan engagement, wellness offerings, and community education on skin health🧴

• CeraVe will engage fans through custom digital content, on-site event activations at marquee events like the NBA All-Star, and integration into the NBA 2K26 video game🎮

• The partnership aims to promote a vital conversation about skin and scalp health and expand access to dermatologists💬

• The collaboration includes the "Care For All" program with Jr. NBA clinics, offering skin health education and dermatology screenings to families💖

• The partnership expands on the NBA's commitment to expand its lifestyle and wellness offerings to its diverse, engaged audience💫

Plumping Lip Liners and Peel-Off Stains Dominate US Lip Makeup Trends💋

Spate reports the fastest-growing lip makeup products in the U.S. are plumping lip liners and peel-off stains. Here’s a quick summary:

• Plumping lip liners are currently the fastest-growing lip makeup product category in the U.S. market, with their popularity surging by over 1,000% on social media platforms compared to the same period last year🔥

• TikTok is the leading platform for the plumping lip liner trend, accounting for 74% of its popularity share🎶

• Brands are effectively leveraging TikTok for sales, with 66.8% of TikTok views in this category linking to products being sold via TikTok Shop🛍️

• Peel-off lip stains are also maintaining strong popularity, growing by 212.4% compared to last year💫

• Peel-off lip stains thrive on TikTok with a 77.5% popularity share and 5 million average weekly views, due to their satisfying and visually appealing content🎥

• Consumers are drawn to peel-off lip stains for their convenience and lack of need for touchups, appealing to the no-makeup-makeup crowd✨

📲SOCIAL MEDIA NEWS

Instagram Rolls Out Reels Algorithm Control Feature to Give Users Topic Preferences🎞️

Instagram is introducing a new "Your Algorithm" section in Reels. Here’s a quick summary:

• Instagram is making a new effort to have users manually guide the Reels content they see in the app🎬

• A new "Your Algorithm" section is being made available to some users within their Reels settings🆕

• This feature provides a simplified overview of a user's interests by broad topic groups, as identified by the algorithm💡

• Users can manually edit their preferences by removing subjects they are not interested in or adding new ones🧠

• Tapping into a topic will show examples of the types of Reels users will see, providing better context for their choices👀

• This algorithm-control feature, offering custom control options, may help address user concerns about AI recommendations🤖

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some trending sounds that can be used with “text on screen” videos or as background music for educational content🔥

📈SKINCARE BESTSELLERS

^{*The bestseller lists are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

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Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!