🗞️SKINCARE NEWS

Amazon Emerges as a Beauty Powerhouse✨

According to a new report from Front Row, Amazon's beauty sales are booming, particularly in skincare. Here’s a quick summary:

• Amazon's US beauty product sales reached $30 billion in 2024📈

• Skincare accounts for nearly one-third of Amazon's beauty sales, showing significant growth📊

• The skincare category is growing faster than the overall beauty category on Amazon📈

• Skincare sales increased by 26% year-over-year from 2023 to 2024✨

• The Amazon beauty shopper is discerning, with 57% of Amazon beauty shoppers prioritizing products with scientific credentials and checking ingredients🛍️

• Amazon is becoming a key destination for consumers seeking beauty and skincare products🧴

Trending Now: Scalp Serums for Scalp and Hair Health🔥

Scalp serums have surged in popularity, becoming a new staple in many haircare routines. Marketed for a wide array of benefits, these formulations promise to address everything from hair growth and scalp health to dandruff and improved skin barrier function. Here is a quick summary of some popular scalp serums.

Isdin Lambdapil Hair-Density Leave-In Lotion ($70): Specifically formulated for fine hair, this serum focuses on boosting hair density and strength with ingredients like biotinoyl tripeptide-1. Its lightweight texture ensures it won't weigh down fine or thin hair🧴💧

Nutrafol Hair Serum ($49): This serum targets overall hair health with a blend of natural botanicals and peptides, aiming to improve hair thickness and reduce shedding. It's designed to complement Nutrafol's supplement line for a holistic approach🧴

The Ordinary Multi-Peptide Serum for Hair Density ($23): Known for its transparent formulations, The Ordinary's serum uses a blend of peptide complexes to target hair density and thickness at an accessible price point✨

Dove Scalp + Hair Therapy Density Boost Scalp Serum ($35): Dove offers a serum that nourishes the scalp and strengthens hair, prioritizing hydration and scalp comfort, with key ingredients like niacinamide, zinc, and peptides🕊️

Vichy Dercos Anti-Dandruff Scalp Treatment Serum ($48.99): Vichy's serum launched in the US this year. It targets dandruff with ingredients like selenium disulfide and salicylic acid, aiming to soothe irritation and reduce flaking📉

Women’s Rogaine 5% Minoxidil Solution ($20): This classic option utilizes minoxidil to stimulate hair growth, providing a clinically proven approach for those experiencing hair loss✅

Zoryve Foam (Prescription): Zoryve is a novel prescription foam designed to treat seborrheic dermatitis. Zoryve is the first new prescription option for this common scalp condition in nearly 20 years. It contains roflumilast, a PDE4 inhibitor, that reduces inflammation🆕

📲SOCIAL MEDIA NEWS

Instagram's Changing Reels Strategies📱

Instagram's changed its advice on Reel lengths, shifting from discouraging 90+ second videos to now advising against those over 3 minutes. Here’s a quick summary:

• Instagram previously advised creators to avoid Reels longer than 90 seconds, claiming users preferred shorter content🎥

• In January, Instagram increased the maximum Reel length to 3 minutes to compete with TikTok, contradicting their earlier advice📅

• Instagram's updated guidance now advises creators to avoid Reels longer than 3 minutes📢

• This change reflects Instagram's algorithmic adjustments, as longer Reels are now being recommended📊

• The platform's shift highlights how app-driven changes, rather than solely user demand, shape content trends🔄

🔥TRENDING TIKTOK & INSTAGRAM SOUNDS

Here are some trending sounds on Instagram and TikTok that can be used with “text on screen” videos or as background music for educational content🔥

📈SKINCARE BESTSELLERS

^{*The bestseller lists are dynamic and can change in real-time. The bestseller lists are compiled on Monday mornings.}

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Thanks for reading the DermFriends Newsletter. Stay tuned for more updates, tips, and trends next week!